Home / Services / Custom Software Development / Product Discovery & UX Design

Product Discovery & UX Design

The most expensive software is the kind that works exactly as specified and solves the wrong problem. Discovery and design are how we avoid that — cheaply, before anyone writes code.

Overview

Solve the right problem, then make it obvious to use

We watch people do the work, map where it hurts, and prototype the fix. A week of research and a clickable prototype routinely change what gets built — and what gets dropped.

Then we design properly: real content, real data volumes, error and empty states, and a component library so the twentieth screen is as considered as the first.

Part of Custom Software Development
What’s included

Everything you need, nothing you don’t

A focused engagement, with the parts that usually get skipped left in.

  • User research and journey mapping with real users
  • Clickable prototypes tested before development starts
  • Interface design covering error, empty and loading states
  • A design system and component library your developers can build from
  • Accessibility built in and tested, to WCAG 2.2 AA
  • A prioritised backlog, with what we recommend not building
Why us

What is different about the way we do it

Tested with real people

Five users will tell you more in a week than five stakeholders in a month.

Designed for the messy states

Errors, empty screens and long names — where most designs quietly fall apart.

Handover that builds

Specs, tokens and components, not a flat picture engineers have to guess from.

How we work

A clear path to something working

Short cycles, visible progress, and honest checkpoints where you decide what happens next.

Book a discovery call

Understand

Interviews, observation and the data you already have about behaviour.

Frame and sketch

Options on the table quickly, with the trade-offs made explicit.

Prototype and test

Clickable flows in front of real users, then revised.

Systemise

Components, tokens and documentation ready for build.

Toolkit

Technology we bring

Design

Figmadesign tokensprototyping

Research

user interviewsusability testinganalytics review

Handover

Storybookcomponent specsaccessibility annotations
Also in Custom Software Development

Often needed alongside this

Let’s talk about your product discovery & ux design.

Tell us where you are and what you need it to do. We will be straight with you about the shortest route there.